Visby is very easy to setup and configure even if you are completely new to using tools like it. It provides clear, actionable insights, and provides a painless process to link up with other tools such as Google Analytics, Google Search Console, and Bing. The user interface provides both a light and dark mode that are easy to read and understand your analytics and rankings. Where it really shines and the primary reason for using it, is to evaluate how your site and brand rank and compare to competitor brands in the realm of AI Answer Engine results. With just a little bit of tweaking and refining which were valid competitors, I was able to assess that the first brand I tested out was already ranking substantially higher than its competition. Through continued use and refinement, and following through on the recommended actionable steps, I can see Visby will be an essential tool to maintain and even grow such an advantage.

Seeing the articles on ChatGPT and Claude helps me understand how to get sites featured, and the insights are very accurate.

The data it surfaces immediately. Within minutes of setting it up I could see exactly where my brand (SWITCH Stack) sits in AI responses compared to my competitors — who's getting cited, which prompts they're showing up for, and where the gaps are. That visibility has never existed before. I also really appreciate that it doesn't just show you a score — it generates prioritised tasks that tell you what to do next. It's turned AI visibility from a vague aspiration into a concrete, intentional content plan.