I haven't ever even seen or read a report as thorough as what I received. Business isn't my main background, but I've always wanted to build my own thing (one of those "I have thousands of ideas!!!" people). This report really helped me understand everything else that goes into deciding whether to build or not to build. It even builds a custom glossary for words you might not know/industry jargon. The other thing that's really cool is the SHEER AMOUNT OF SUPPORT to help you understand your report. Not only does it openly explain how everything is decided, it even gives you a guide for "this business in the past had similar signals, here's how they won". You can also read all the debates that happened behind the scenes, see all the citations/credibility. This was such a cool and helpful experience.