Vaiku

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# Vaiku – G2 Product Description **Vaiku is a Finnish influencer marketing SaaS platform that connects businesses with content creators on Instagram and TikTok.** The platform combines campaign management, influencer discovery, and performance tracking in a single view, allowing companies to run influencer collaborations without relying on separate tools or agency intermediaries. ## Who it's for Vaiku is built for SMEs and growing brands that want to run influencer marketing systematically but lack an in-house team or agency to manage the process. Typical users include e-commerce businesses, restaurants, service companies, and event organizers. The platform is free for influencers. The primary focus is on micro and mid-tier creators. ## Key features Campaign creation is form-based: the business defines goals, budget, target audience, and content type. An algorithm suggests suitable influencers based on audience data, engagement rate, and value alignment. Influencers can apply to campaigns that match their profile, and the business selects the most relevant applicants. Three pricing models are supported: impression-based compensation, fixed fees, and contest-style prize pools. Once a campaign is live, the platform tracks impressions, engagement, and ROI in real time. For influencers, Vaiku automatically builds a portfolio based on account data and consolidates earnings information into a single view. ## Supported platforms Instagram and TikTok. ## Pricing model A tiered SaaS subscription (Starter, Growth, Professional) combined with a per-campaign commission. The platform is free for influencers; Vaiku takes a commission on completed fees.