Urban One offers strategic digital marketing, brand positioning and growth consulting, delivering agency-quality work without the complexity and overhead of large agencies. With over 25 years of experience spanning agency ownership, brand portfolio management and strategic consulting across the Asia-Pacific region, Grant Harrison provides single-point accountability while bringing a systems thinking approach that connects brand strategy, audience growth and commercial performance into a single function. What sets Urban One apart is the ability to see marketing as an interconnected system - where brand positioning shapes content strategy, SEO drives paid efficiency, and attribution reveals how channels compound rather than compete. This means clients get joined-up strategy rather than siloed channel execution. Services include: - Brand strategy, positioning and storytelling across multi-brand portfolios - SEO strategy, content architecture and organic growth - Paid advertising management across Google Ads (Search, Display, PMax) and Meta, including A/B testing and creative optimisation - Marketing analytics, conversion tracking and channel attribution using GA4, Google Tag Manager, Search Console and SEMrush - CRM and marketing automation strategy across Salesforce, HubSpot and Mailchimp - Ecommerce strategy and optimisation on Shopify - Social media content creation and brand management - Generative AI and agentic workflow automation for marketing operations, reporting and content production Industry experience spans Education, Beauty & Personal Care, FMCG, Fashion & Retail, F&B & Hospitality, Healthcare, Technology & Finance. Previous clients include Nivea, Nescafe, Milo, Pampers, Red Hat and Watsons, alongside multi-year engagements managing digital marketing across 20+ brands simultaneously for Cognita and Spa Esprit Group. Based in Singapore with experience across Australia, APAC and global markets.