What I value most about Umbraco is the flexibility it provides for managing a large, multilingual website. We manage content across 11 languages, and Umbraco allows us to work with different page templates and content blocks, making it easier to create and maintain a consistent website experience across markets.

Over the 10+ years I’ve been using Umbraco, it has maintained its ease of use for both editors and developers, while still staying on the frontier of CMS technology. Umbraco has also remained free, yet it’s managed to sustain a profitable business model. The paid offerings aren’t cheap, but they deliver strong value for customers. It’s straightforward to integrate with third-party systems, and Umbraco continues to support a healthy marketplace and ecosystem where contributions are encouraged. Performance is better than ever, with a small footprint on server infrastructure. Umbraco.AI has also remained free (which I wasn’t expecting!), and I’m excited to see how customers use it to speed up onboarding and populating a site with content, as well as general editorial work.

Being able to manage website content myself without relying heavily on developers