Twixl is a digital publishing platform that enables users to create and publish mobile content applications without extensive technical expertise. The platform allows designers and publishers to transform Adobe InDesign content into interactive, app-based experiences that work on iOS and Android devices. Twixl facilitates the distribution of content across app stores or as private apps and includes features for in-app purchases, subscriptions, and analytics integration to track user engagement. The company emphasizes a streamlined workflow that integrates with existing content management systems, providing a comprehensive solution for businesses looking to expand their digital presence through custom, branded apps.