Trackbase

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Trackbase is an AI-powered SEO and AI-visibility platform for businesses that want to stay findable as search shifts from traditional search engines to AI answer engines such as ChatGPT, Perplexity and Google AI Overviews. On the SEO side, Trackbase audits technical health, tracks keyword rankings, monitors backlinks and flags on-page issues that hold a site back in Google and Bing. On the AI-visibility side, it monitors whether and how a brand is mentioned in AI-generated answers across models, tracks share of voice and sentiment against competitors, shows which search and AI crawlers visit the site, generates and optimizes llms.txt files, reviews robots.txt for AI bots and maps brand entities so AI systems describe the business correctly. All findings are combined in one dashboard with a prioritized list of recommendations, so teams no longer need separate SEO and AI-monitoring tools. Trackbase is built in the Netherlands and serves small and medium-sized businesses, marketing agencies and in-house marketing teams across the European Union.