They're masters of their craft, experts at what they do. They're easy to work with, super collaborative, proactive and they don't see paid campaigns as a siloed channel, can look at marketing from a high level view.

They operate at both the strategic and tactical level without dropping the ball on either. Segev and Leonardo are comfortable discussing attribution architecture in one conversation and then getting hands on with campaign setup in the next. They also structure partnerships well - clear briefs, no ego about boundaries, and they genuinely collaborate rather than protect territory. I've now worked with them across two separate client engagements, which says more than anything else I could write here.

Working with ToJupiter honestly feels like having your own experienced growth team sitting right alongside you — not some external agency you're managing. They embed themselves into your business, understand the context deeply, and operate with the same urgency and ownership as an internal team. What stood out most to me is that they genuinely care about outcomes, not billable hours. They'll challenge your thinking, push back on briefs when something doesn't make sense, and come to the table with ideas before you even ask. They're commercially sharp, understand what boards and leadership expect, and are completely comfortable working directly with founders. Beyond strategy, they actually execute — from leading full website redesigns and holding other vendors accountable, to optimizing our software stack costs and saving us real budget. They also helped bridge the gap between marketing and sales so we could drive actual revenue, not just activity.