Tobachat is a customer communication platform built on the WhatsApp Business
Platform. It gives a business everything it needs to run WhatsApp as a real
business channel, instead of a single phone with the free WhatsApp Business app.
At the center is a shared team inbox where several people work from one WhatsApp
Business number, with conversation assignment, internal notes, labels and saved
quick replies. Around it sit the parts that manage the rest of the channel: a
contact list that tracks consent per contact, message templates that go through
Meta's approval process, including AI-assisted drafting and image headers, and
automations built in a visual drag and drop flow builder that react to a keyword,
an incoming message, a new contact, a booking or an incoming webhook.
Outbound messaging is one part of that, not the whole product. Campaigns send an
approved template to a segment of contacts at once, and a dedicated review flow
asks a customer for a Google review after a visit or purchase. QR codes and short
links let a customer start a WhatsApp conversation with a message already filled
in, for example at a front desk. Inbound and outbound webhooks and a booking
integration connect Tobachat to the systems a business already runs.
Sending through the WhatsApp Business API is not open to any software vendor.
Tobachat is an official Meta Tech Provider, approved through Meta's own review
process. That is what lets a customer connect their own WhatsApp Business account
and message under their own verified business name.
Tobachat is built and supported from the Netherlands, hosted in the EU, with data
separated per organization at the database level. A 30 day free trial is
available, no credit card required.
