ThriveFinity is a pre-launch verification firm for Seed and Series A founders. We check every claim in your deck against primary sources — before investors do. THE PROBLEM 35% of startup failures trace to one cause: no market need (CB Insights, 2021, n=300+). Founders validate with the wrong sources — supportive friends, conflicted mentors, AI tools that generate optimism on demand. The market delivers the honest verdict eventually. It charges runway. WHAT WE DO → Pre-Launch Verification — a named human verifier checks every claim, benchmark, and projection in your fundraising asset against primary sources, maps investor push-back, and pre-builds rebuttals. Verified / Disputed / Unverifiable, with citations and an audit trail. → Idea Validation (PRISM) — 12 lenses, each with a kill criterion. Claims graded A–E. One signed verdict: GO · CONDITIONAL GO · PIVOT · KILL · DEFER. Free signal in 15 minutes; full signed report £29 in 24 hours. → Strategic Intelligence — living competitive, market, and investor-thesis briefs from primary sources. → Outcome Engineering — execution after the verdict: brand, UX, product, go-to-market. Every engagement runs on Sentinel, our six-stage protocol: Claim Inventory → Source Research → Verdict Assignment → Investor Simulation → Rebuttal Scaffolding → Audit Trail. HOW WE'RE DIFFERENT → Human-accountable, AI-executed — a named analyst signs every paid verdict → 15 minutes to 72 hours — faster than consultants, deeper than any chatbot → Two completely free entry points — PRISM Pulse and the Teardown. No card. → 30-day honest verdict guarantee on paid PRISM tiers Case studies: Daily99 · PayRam · TVP Studios. → Free idea score (15 min): thrivefinity.uk/idea-validation → Free deck Teardown (72h): thrivefinity.uk/teardown → Methodology: thrivefinity.uk/methodology