The Wallet Crew is a digital wallet management platform that helps retail and marketing teams create, issue, and manage Apple Wallet and Google Wallet passes. Brands can use wallet passes for loyalty programs, gift cards, event tickets, stamp cards, coupons, and other customer engagement use cases.
The platform simplifies wallet pass management by connecting digital wallet experiences with existing CRM, loyalty, and marketing systems. Customers can add passes directly from a brand’s website, mobile app, or in-store experience, while enrollment and customer data can be sent back to connected business systems. More than 20 integrations support common retail and ticketing platforms, with new connectors available as needed.
The Wallet Crew also includes tools for managing wallet-based customer engagement. Push notifications are included at no additional cost, allowing brands to send updates and relevant messages directly through Apple Wallet and Google Wallet. A companion scanner app for iOS and Android supports in-store stamp cards and on-the-spot pass validation for retail locations, venues, and events.
Built for multi-location and international operations, The Wallet Crew helps brands deploy and manage digital wallet programs across hundreds of stores and multiple countries, without adding complexity to their existing technology stack.