
Founded in 1986, The O Group is an independently owned New York City creative agency focused on rethinking luxury.

Founded in 1986, The O Group is an independently owned New York City creative agency focused on rethinking luxury. Anyone can tell you where luxury came from. Our mission is to shape where it's headed.
The O Group is a strategic branding and creative agency based in New York City. Specializing in the luxury sector, The O Group offers a range of services, including brand strategy, digital marketing, design, and content development. Their expertise is tailored to elevate brands in industries such as fashion, hospitality, beauty, and wine & spirits. With a focus on crafting compelling brand stories and engaging customer experiences, The O Group aims to foster meaningful connections between brands and their audiences.