The New Standard (TNS) is a full-service PR and communications agency helping international companies expand, grow, and build meaningful visibility across Latin America. With deep expertise in public relations, crisis communications, media training, digital content, social media, influencer strategy, advertising, ESG initiatives, marketing strategy, events, and brand activations, we deliver multi-platform campaigns built for impact and long-term relevance.
We work with global brands, scale-ups, institutions, multinationals, and high-growth companies seeking an expert partner who truly understands the cultural, political, and media nuances of LATAM. Our team—located across Brazil, Mexico, Colombia, Chile, Argentina, Peru and Panama—combines international experience with a strong local footprint, ensuring that every message lands with precision, credibility, and cultural intelligence.
TNS is driven by decades of combined experience across APAC, the Middle East, North America, and Latin America. Our founders have led communication programs for world-class organisations including Sony, Nestlé, Nissan, UNICEF, Bayer, Colgate, Petrobras, and various United Nations agencies. Our work includes generating more than USD 1M in media coverage for Seequent during their national ESG program with Vale; delivering USD 813K in earned media for Itaú Bank’s 450km cycleway launch; supporting Temu’s early international press rollout; and creating an ROI of 129,900% for fintech NexaPay.
.
As the official PR partner to Santander Navigator in the UK, TNS is also the only Brazilian agency supporting UK businesses entering the Latin American market—solidifying our role as a gateway for brands seeking regional expansion.
We help organisations navigate LATAM’s complexity with intelligence, creativity and cultural fluency—building reputations, strengthening stakeholder relationships, and driving sustainable growth through communication.
