The Lifetime Value Company operates PeopleSmart, a platform designed to help individuals access public records and perform background checks. Through its website, https://www.peoplesmart.com, the company offers services that allow users to search for information on people, including contact details, addresses, and other publicly available data. PeopleSmart aims to facilitate simple and efficient access to personal records for various purposes, such as reconnecting with old friends or verifying information about new acquaintances.