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The Aragon Company

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New York, NY

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What is The Aragon Company?

The Aragon Company (TAC) is a vertically integrated performance marketing business that has been operating since 2012. TAC's capabilities span affiliate marketing, network operations, media buying, call center operations, and owned content - serving advertisers across insurance, home services, legal, and financial services. The company manages millions of inbound calls annually through its portfolio of business units: Aragon Advertising (performance network), Aragon Premium (affiliate network), Vibrant Performance (affiliate agency), The Money Manual (owned content), and Aria (pay per call outcome intelligence platform). Aria is TAC's technology platform, purpose-built for performance advertisers and call buyers who need to connect call data to business results across multiple tracking and routing platforms. Aria normalizes call records from any source - Ringba, Retreaver, Invoca, Leadpedia, Five9, and others - enriches every call with AI-driven disposition and quality analysis, and matches call records to downstream revenue outcomes in CRM. The result is a unified view of revenue per call, conversion rate, and true cost per acquisition by source, campaign, and affiliate. Aria was built from inside the problem it solves. TAC's operating teams were managing high-volume call campaigns across fragmented platforms and spending hours each week manually reconciling call data with sales outcomes. The platform was designed to eliminate that gap - giving performance marketers source-level outcome visibility that moves as fast as their spend. What distinguishes Aria from standalone analytics tools is the distribution behind it. As an Aragon Advertising partner, advertisers can run all of their calls through Aria's outcome intelligence layer while also accessing call volume through Aragon's integrated distribution network - including media buying, affiliate traffic, and call center operations. The data and the distribution reinforce each other in a way that pure-software providers cannot replicate.

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