The American Customer Satisfaction Index (ACSI��) is a leading organization that measures customer satisfaction across various industries in the United States. Established in 1994, ACSI provides data and insights based on a national survey that evaluates consumer satisfaction with products and services. The index uses a standardized methodology to assess customer experiences, enabling businesses to benchmark their performance against competitors and identify areas for improvement. ACSI's findings are widely utilized by companies, researchers, and policymakers to enhance customer experience and drive business strategies.