The following are personal opinions that may or may not reflect the views of my employer… - Highlight reels to rapidly collect snips of videos to communicate key concepts to designers, product owners, etc. - “As used” payment models so infrequent usage stakeholders can more easily access the tool with minimal budget concerns - Integration with Zoom to rapidly transfer media in the cloud - Universal search to find and reuse media and qualitative codes from previous research studies - A responsive team who quickly listens to and act upon UX suggestions - Fast qualitative coding and tagging

As a growth-stage technology business with 2,000+ customers, we can no longer rely on “folk knowledge” to track customer feedback. Tetra is a bonafide user research platform for generating, analyzing, and storing customer interviews and feedback. With Tetra, we conduct more intentional and thoughtful customer interviews, with real-time note-taking (the Zoom app is incredible) and transcription. Tagging and querying interviews makes them insightful and actionable for years afterward.

Tetra Insights has allowed me to significantly cut back on the time it takes to analyze and turn around reports on qualitative user sessions, helped me empower stakeholders to be more involved in the research process, and leverage past research. I can also sincerely say that I have never worked with a more dedicated and responsive customer support team.