Tend is a technology-driven healthcare company that focuses on providing accessible and personalized primary care services. The vendor leverages a blend of in-person and virtual care to enhance patient experiences and outcomes. Tend aims to simplify healthcare by offering a membership model that includes a range of services such as preventive care, chronic disease management, and wellness support. Their approach emphasizes convenience, patient engagement, and a holistic view of health, catering to the needs of individuals and families seeking comprehensive healthcare solutions.