TapUp is a CRM built specifically for coaching institutes in India. We help counsellors follow up faster, directors see everything, and institutes stop losing admissions to missed WhatsApp messages and forgotten leads. What we believe - The institute that replies first usually wins the admission - Directors should know their numbers without asking anyone - Counsellors should spend time talking to students, not managing spreadsheets - AI should handle the repetitive parts - scoring leads, drafting follow-ups, reactivating cold enquiries