Tangent

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Tangent is an independent customer experience studio with offices in London and Newcastle, dedicated to helping clients navigate the digital landscape and better serve their customers. Their services are structured around three core pillars: 1. Customer Journey Insight & Strategy: Understanding client customers' behaviors, wants, needs, likes, frustrations, and fears when using the services and products provided. 2. Lean Digital Product Design & Development: Prototyping and testing new design and tech solutions to ensure they work effectively, thereby lowering risk. 3. Data Intelligence & Optimization: Utilizing data to optimize and enhance customer experiences. Tangent collaborates with a diverse range of clients, including large enterprises such as Sky, PepsiCo, Net-a-Porter, SAP, Wolseley, UK Power Networks, and The Labour Party, as well as startups like Charlotte Simone, Nails Inc, and MissFits Nutrition. By focusing on these areas, Tangent aims to deliver comprehensive digital solutions that enhance customer engagement and satisfaction.