The Search Clippings dashboard has been the most helpful. Being able to see screenshots, estimated traffic and how long an article appeared in Google Top Stories is incredibly useful for measuring performance and reporting results. Knowing where we rank against other websites helps inform content strategy.

TopicalBoost needs very little input from us to do its job well, and we started seeing results within just a few weeks. It’s a really effective tool for improving SEO. The user interface is easy to use. It integrated easily with Wordpress sites. And it does this all for a very reasonable price based on how much content you publish. In addition, the team behind TopicalBoost is great to work with. They are responsive to questions and helpful with their responses.

Hand-tagging the ideas and concepts we cover helps us keep track of coverage and surface older content when it is relevant. It's also helped us get more visible in Google's Top Stories (36 times since activation, versus zero before). Our top-3 keyword count also tripled, from 135 at activation to about 405 today.