Synup is a local marketing platform for agencies and multi-location businesses, run through conversation with Sydekick, Synup's AI agent. Instead of clicking through software to manage local marketing, you tell Sydekick what you need and it executes: updating business information across Google, Apple, Bing and every major listing platform, responding to reviews in each brand's voice, publishing localized social posts, auditing your local presence, browsing the web to fetch information, building custom landing pages, and designing reports that answer the exact question you asked. Sydekick runs on skills and playbooks. Use ready-made ones from Synup's library, or create your own for the workflows unique to your agency or brand. When you're stuck, the Synup team is a message away. Underneath the agent sits full listings sync with indexing verification, reputation management, social publishing, local SEO analytics, a developer API, an MCP server, and complete white-labeling under your brand.