The service is really easy to use and we don’t have to do a lot, because it works in the background automatically. Getting started also went really smoothly.

We do not have to put manual resources into embedding YouTube product video content. As we are a small team, we can use the time more productively. The video content statistics show that the consumers find the videos helpful and they enjoy watching them when visiting our webshop.

The most important thing for us is the revenue-increase automated video content from Videoly is bringing to the table. We see this in increased conversions, average order value and enhanced customer experience. We started to test Videoly out on our Swedish site and we were happy with the results on product pages showing video content. Did a comparative test measuring performance on the same product pages without/with the video player - the conversion rate was 50% higher and average order value 24 % higher when videos were watched. After a few months, we decided to scale the service to the UK, Norway and Germany where we’ve also seen the video content performing well. It’s also great that Videoly has been able to find product videos for some of our products that are less known. The implementation was also one of the easiest and fastest implementations I’ve done with Google Tag Manager - completed in minutes.