SwiftERM is a plugin software for ecommerce retailers. It uses AI and machine learning to perpetually deliver hyper-personalised product recommendations to each consumer, via email. The average ROI is a massive 1500%. The obvious benefit, apart from the increase in sales, is staggering subscriber retention, as consumers only see what they are interested in, so they stay loyal. It is totally autonomous, doing everything for you. It uses all the live data from your site, purchase history – dates/times, variant viewed, length of time on each, frequency of visits, etc. Plus, the ML looks at a myriad of permutations within that data. Then it calculates what each consumer wants most and when. It then sends them a unique email at the exact moment they are most likely to buy it, capturing the sale and building their appreciation and respect for you for knowing their needs.