SaleSight

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SaleSight, from Sunstone, is a sales intelligence platform for business-to-business teams selling into UK & Ireland. It builds one verified record for every business in UK & Ireland, combining official records such as company registers and filed accounts with evidence of how each business actually operates. Most data tools find companies by the industry code each business chose when it registered. Those codes are often out of date, too broad or simply wrong. SaleSight classifies every business with MAPS (Market Activity Profiling System), Sunstone’s own classification of what a business actually does today. Searched that way, a market shows on average around 2.5 times as many relevant companies. The figure varies by sector. Sales teams use SaleSight to find and prioritise better-fit accounts. Marketing teams use it to size segments and plan campaigns. Leadership teams use it to measure a market before entering or expanding into it. Teams can export target lists and company records into the CRM they already use.