Sully Booking is the flat-rate alternative to expensive reservation platforms like OpenTable, ResDiary, and SevenRooms. Built specifically for independent restaurants and pubs across the UK and Ireland, Sully gives you every feature you need to manage reservations professionally — without the per-cover charges, long contracts, or complex pricing that comes with the bigger platforms.
One plan. Every feature. £29/month.
Sully includes an embeddable booking widget that works on any website (WordPress, Squarespace, Wix, or custom-built), plus a shareable direct booking link for Google Business Profile, social media, and email signatures. The widget is fully customisable to match your brand colours and automatically adjusts to mobile, tablet, and desktop screens.
From the dashboard, restaurant owners and managers can view bookings across calendar, list, and timeline views. Create manual bookings for phone or walk-in reservations. Assign guests to specific tables. Confirm, modify, or cancel bookings with automatic email and SMS notifications to guests. Reply to customers directly through built-in two-way email messaging — their replies appear right back in the booking thread.
Deposit collection and no-show protection are built in. Venues connect their own Stripe account, so card holds and charges go directly to their bank — Sully never touches the money. If a guest no-shows, the venue can charge a fee with one click.
Menu management and pre-ordering allow venues to upload PDF or photo menus, which are automatically read and extracted using AI. Menus are organised into groups (e.g. "Sunday Lunch Menu", "Comfort Menu") with day and time availability, so customers only see relevant menus when pre-ordering. Large parties can be required to pre-order in advance, reducing kitchen surprises.
SMS notifications are supported via Twilio integration — each venue connects their own account and pays Twilio directly (roughly 4p per UK text). Automatic confirmation, reminder, cancellation, and modification texts can be toggled on individually, with fully customisable message templates.
Analytics and reporting give venues visibility into booking trends, peak times, average party sizes, revenue estimates, and month-over-month comparisons.
Additional features include custom booking fields (dietary requirements, special occasions, high chairs), special occasion/holiday hour overrides, message templates for quick replies, multi-venue management from a single dashboard, and Meta Pixel integration for tracking booking conversions from Facebook and Instagram ads.
Setup takes around 15 minutes. There are no contracts — cancel anytime from the dashboard. Every new customer is covered by a 14-day money-back guarantee.
