The new platform has further facilitated the creation and activation (sync) of audiences. The ability to create very complex segments. The team's support is also aimed at the growth of the product itself based on the partner's needs. Competitive pricing compared to industry standards. A new, much more intuitive interface.

I work in a media agency within a large travel group, and I use Streamwise as our DMP to manage first-party data and build audience segments for our advertising campaigns. The integration was simple and smooth, and the Streamwise team supported us at every step, making the onboarding quick and hassle-free. What I like most is how straightforward it is to create and organize segments based on user behavior and interests, which lets us quickly turn our travel data into audiences that are actually useful for campaign targeting. The performance is excellent: the platform is fast and reliable, and the segments we activate deliver great results in our campaigns. Beyond segmentation, the platform's algorithms let us run in-depth analyses and uncover really interesting insights about our users, which help us plan better campaigns and give more value to our clients. Streamwise is also central to our data monetization activities, allowing us to package and share segments with our partners in a structured and controlled way. Another big plus is the team: they are always ready to adapt to our needs and to find and test innovative, customizable solutions with us. They are always available and respond immediately whenever we need support.

I use Streamwise AdServer for managing and monitoring advertising campaigns, and one of the aspects I appreciate the most is the ability to centrally manage campaigns, creatives, targeting, and delivery planning. The platform offers me an immediate view of campaign performance and key metrics, making it easier to keep track of performance and prepare reports for clients. An additional advantage is the flexibility in managing both campaigns and advertising spaces: I can quickly adjust settings based on client needs without having to intervene on the site each time. Overall, Streamwise has helped me make the operational management of campaigns more efficient, especially in daily planning, monitoring, and reporting activities.