

Proxima SFA – AI-Powered Sales Force Automation for FMCG & CPG Proxima SFA is an AI-driven Sales Force Automation platform designed to streamline field sales, van sales, and distribution operations for FMCG and CPG companies. Built by Sterison Technology Pvt Ltd, Proxima SFA empowers organizations to manage their sales team, routes, orders, payments, stock, and POSM activities — all from one powerful mobile and web platform. With features like real-time location tracking, beat plan optimization, offline capability, and AI-powered insights, Proxima SFA helps sales teams increase productivity, reduce operational costs, and ensure perfect retail execution. Whether you’re managing a few sales reps or a nationwide distribution network, Proxima SFA delivers faster deployment, real-time visibility, and measurable sales growth.

Salesforce Automation helps any retail sales organizations to effectively manage their daily sales activities from time of dispatch of their products till it reaches to the consumers. The management of any retail sales team can get information about dispatches, supply, delivery and order of their different products instantly and all activities of their sales team performing in different territorial store outlets.

Our tailor-made Industrial IoT (IIoT) solution helps your company bring digital transformation in processes to achieve efficiency improvements and industry 4.0 standards. Get ready for industry 4.0 with Sterison. Your Industrial IoT service Partner

Sterison Technology Pvt Ltd is a leading provider of Sales Force Automation (SFA) and Industry 4.0 solutions for the FMCG and CPG sectors. The company specializes in building AI-powered platforms that help businesses enhance field productivity, optimize routes, track performance in real time, and improve retail execution. With a mission to digitize every layer of sales and distribution, Sterison delivers innovative, scalable, and cost-effective platforms trusted by global brands. 🚀 Key Products: • Proxima SFA – AI-powered Sales Force Automation • Proxima Nexus – Supervisor and performance monitoring app • Sterison Industry 4.0 Suite – Smart factory monitoring and predictive maintenance