Statable is privacy-friendly web analytics for website owners who want clear numbers instead of a reporting suite.
The product runs on a single line of code, about 2 KB, and shows the whole picture on one screen: visitors, sessions, pageviews, bounce rate, engagement time, views per session and average visit duration. Traffic is broken down by source, channel, referrer and five UTM dimensions, including traffic that arrives from AI chatbots. Content reports cover top pages, entry and exit pages, hosts and HTTP errors. Audience reports cover countries, regions, cities, browsers, operating systems and devices. Every row in every report is clickable, so a site owner can filter the entire dashboard down to one country, one page or one source, and compare any period with the one before it.
Statable does not use cookies or persistent identifiers and does not store IP addresses. Visitors are counted with a hash that is rotated every night, which keeps the numbers useful without identifying anyone. Because of this a consent banner is not required under GDPR, ePrivacy or PECR, and no cookie notice needs to be shown to visitors.
Teams leaving Google Analytics keep their history. Statable imports Google Analytics 4 data through the official Google API in one click, so reports do not restart from zero on the day of the switch. Installation is documented for Next.js, Nuxt, React, Vue, WordPress, Google Tag Manager and plain HTML, and single page applications are handled out of the box.
Beyond traffic reports, Statable covers custom events with properties, goals based on pageviews, scroll depth or events, funnels that show at which step people drop out, saved filters, a realtime view of the last 30 minutes, and a blocklist for IP addresses and hostnames. Four widgets can be embedded on a customer site: live users, top countries, a visitor map and a 3D globe. A dashboard can also be published as a read-only link for anyone who wants to share traffic numbers openly.
All analytics data is processed and stored in the European Union, and a data processing agreement is available. Every plan includes unlimited websites and keeps data for as long as the account is active. Pricing starts at 9 dollars per month for 10,000 pageviews and scales with traffic, with a 30-day free trial. Statable is free for education sites and for projects hosted on GitHub Pages or GitLab Pages.
