Reyo is a marketing intelligence platform for e-commerce and retail marketing teams. It combines competitive intelligence, market intelligence and campaign planning in one place, so teams stop guessing when to launch and at which discount level.
Competitor monitoring across every CRM and advertising channel. Reyo handles newsletter monitoring, competitor email tracking, push notification tracking, in-app coupon monitoring and Meta Ads monitoring for the brands you choose. Everything lands in one feed, viewable as a timeline, list, board or marketing calendar, with newsletters shown as true-to-original previews rather than screenshots.
Newsletter analysis in depth. Every competitor message is analysed automatically for discount level, minimum order value, voucher code, promoted assortment, mechanic, send time and persuasion signals such as urgency or scarcity. Individual emails become comparable market data you can benchmark.
AI campaign recommendations with visible evidence. Reyo connects competitor activity with weather, seasonality, events and consumer trends and proposes a theme, a timing and a discount level for your next campaign. Each recommendation lists the competitor messages behind it, so the reasoning can be checked rather than trusted.
Predictive marketing analytics. Forecasts show how likely each competitor is to launch in a given calendar week, four to 24 weeks ahead, with forecast quality stated per metric. An insights panel highlights the quietest weeks, where your campaign has the inbox largely to itself.
Campaign and promotion planning with market context. An editable Gantt chart holds your annual marketing calendar next to competitor activity, holidays and weather, with touchpoints, checklists, budgets and share links for agencies and partners. Retail groups use it for trade promotion planning across brands and markets.
Market benchmarks. Compare discount depth, send frequency, campaign types and assortment focus per competitor and across your category. Every chart headline states the finding rather than naming the axis, and figures export as CSV.
AI visibility. Measure whether your brand is recommended in answers from ChatGPT and other AI assistants, including share of voice and the source domains those answers cite. Generative engine optimization is becoming a discovery channel of its own, and Reyo makes it measurable.
Built for e-commerce brands and retailers with a regular campaign rhythm and an existing CRM setup. Typical users are CRM managers, campaign managers and heads of marketing. A multi-tenant edition with single sign-on and API access is available for organisations running several brands or international markets.
GDPR-compliant, hosted exclusively in Germany, with original sources displayed instead of copied screenshots. Used by Sterntaler, Nexeye and other retail brands. A free demo is available.
