Spreeflo is an AI-powered marketing automation platform for founder-led businesses that want email marketing, browser push notifications, forms, and web analytics in one tool instead of four. Paid plans start at $13/month, roughly 2 to 3 times more affordable than Mailchimp, and the free plan includes forms with unlimited responses plus a full web analytics dashboard, no card required.
Spreeflo is also operable by AI agent. An in-app AI chat builds journeys, writes copy, turns plain-language audience descriptions into segments, and answers questions about your live account data. A hosted MCP server exposes about 67 tools to Claude, Claude Code, Cursor and any MCP client, so an agent can read your analytics and draft campaigns, journeys, templates, segments and forms without anyone opening the dashboard. Sends, publishes and deletes are refused server-side and always require a person. An agent can draft anything and send nothing.
What you get:
Campaigns and continuously-running journeys in a visual sequence editor, triggered by segment changes, custom events, form submissions, tag changes, email engagement or a schedule
Branching logic, A/B splits, time delays, wait conditions and webhooks
AI personalization from your own contact attributes. Customers report 4 to 6x higher open and click rates
Browser push notifications with configurable opt-in prompts, wired into the same journeys
Web analytics covering visitors, sessions, cohort retention, acquisition and UTMs, entry and exit pages and geography. Custom events trigger journeys directly
Forms with 25+ question types, inline or popup embeds, exit-intent triggers, and unlimited responses on every plan including free
Segmentation with unlimited nested AND/OR conditions
Transactional email and a REST API
Spreeflo also reports AI crawler traffic that JavaScript analytics cannot see, split into AI answers (ChatGPT-User, Claude-User, Perplexity-User), indexing (Googlebot, OAI-SearchBot, PerplexityBot) and training (GPTBot, ClaudeBot, CCBot), viewable by crawler or by page.
Who it is for: solopreneurs, indie hackers, bootstrapped founders and small marketing teams at SaaS startups, e-commerce businesses, agencies and retail brands.
Teams evaluate Spreeflo as an alternative to Mailchimp, Klaviyo, Brevo, ActiveCampaign, Customer.io, MailerLite and Zoho Marketing Automation. The differences that come up: price, web push and web analytics included rather than sold separately, billing only for marketing contacts with unlimited non-marketing contacts stored free, and agent access over MCP where legacy platforms hand you a REST API and leave the integration to you.
