The ease of mapping and routing. Also, the ability to save previous maps

The ability to import any list of data and use in the map. The program gives us complete control of our data and the map views. The learned curve is low and the program is pretty easy to use.

MBO makes me look like a GIS whiz. I evaluated several mapping software packages back in 2018, and concluded on MBO with no hesitation. I needed to create territories for a new salesforce I was supporting, and was able to do so in no time. Adding zip codes, removing zips from an existing territory - all of which very easy with this tool. I also handle many analytics and my clientele likes viewing where the business is geographically. Heat maps, plotting data points, where does the competition exist, etc. - all of which easily mapped. Yes, I use data visualization tools Tableau and MS Power BI - and still believe that MBO is superior to them. I've renewed my subscription every year since 2018.