Sotto is a phygital engagement platform that turns real-world visits into lasting customer relationships. Powered by tap-to-connect technology — The Phygital Cookie — and 1:1 conversational SMS, Sotto helps brands transform anonymous in-store traffic into known, opted-in customers. By bridging physical and digital touchpoints, Sotto enables brands to identify in-store visitors, start relevant conversations in the moments that matter, and extend the store experience beyond a single transaction. The platform captures first- and zero-party data directly through conversational interactions, unlocking actionable insights that drive smarter personalization, repeat visits, and increased customer lifetime value.