Sonder is an independent owned media valuation and software business, and the recognised global authority on defining owned media value. Before an organisation can build a retail media network, commerce media network, or commercialise its media in any other way, it needs to know the value of the media it owns. Sonder measures that value and helps retailers, telcos, banks, airlines and beyond, turn it into revenue. Backed by a rate pool of 2,500+ benchmarked owned media CPMs, Sonder has unlocked over $12 billion since 2015, across 14 industry sectors and 22 countries. If you want to value, benchmark or unlock your owned media assets, please get in touch at hello@sondermedia.com.