Sonar Group

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Sonar Group is an Australian digital marketing consultancy providing strategy, optimisation, design, development and analytics services to organisations seeking to improve their digital performance. The consultancy works with businesses to align digital marketing activities with commercial objectives, using data, customer insights and performance measurement to inform strategy and ongoing optimisation. Sonar Group provides services across paid media (PPC), search engine optimisation (SEO), answer engine optimisation (AEO), conversion rate optimisation (CRO), user experience and interface design (UX/UI), user testing, website development, marketing technology (MarTech) consulting, and measurement, analytics, reporting and data services. The consultancy works collaboratively with internal marketing teams and business stakeholders to plan, implement, measure and refine digital initiatives. Its services cover both strategic consulting and hands-on delivery, supporting ongoing improvements to website performance, customer experience, digital visibility and marketing effectiveness.