SOFTRON

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Softron is a provider of Mac-based video and audio solutions, specializing in affordable and user-friendly software for radio and TV automation and production. With over 40 years of experience, Softron's applications are utilized by broadcasters worldwide, from small stations to major events like the World Cup and the Olympics. Their products are designed to deliver professional-quality video support exclusively on the Mac platform. Key Features and Functionality: - OnTheAir Video: An intuitive playout solution supporting SMPTE-2110, multiple codecs, scheduling, automation, live news production controls, integration with traffic software, MOS support for newsroom automation, dynamic graphics overlay, and transitions. - MovieRecorder: A multichannel recording application capable of handling definitions from SD to 8K, supporting up to 24 channels of 4K60, SMPTE-2110, a wide range of codecs, edit-while-ingest , effects and overlays, and embedding metadata, timecode, and closed-captioning. - M|Replay: A live instant replay solution offering adjustable playback speed, SMPTE-2110 support, clip and marker creation, multiple hardware controller compatibility, high frame rate camera support up to 8K100, and time-shifting capabilities. - Streaming Pack: Enables streaming to RTMP or RTSP servers, including platforms like Wowza, Facebook, YouTube, and Twitch, with support for up to six HD channels on a Mac mini. Primary Value and User Solutions: Softron's suite of applications empowers video professionals to achieve high-quality broadcasting and recording with ease and efficiency. By leveraging off-the-shelf components, Softron provides cost-effective solutions that streamline workflows in sports, news, film production, and music industries. Their commitment to innovation and quality ensures that users can rely on robust and scalable tools tailored for the Mac environment.