Softcrylic, LLC

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Softcrylic is a data consulting firm specializing in transforming complex data challenges into actionable insights. Established in 2000 and headquartered in Minneapolis, Minnesota, Softcrylic offers a comprehensive suite of services, including data analytics, digital analytics, data visualization, advanced analytics, cloud engineering, data activation, data engineering, marketing automation, data science, application engineering, and expertise in MarTech and AdTech. The firm has demonstrated significant growth, being ranked #39 on the Fast 50 List by the Minneapolis/St. Paul Business Journal in 2018. Key Features and Functionality: - Data Analytics and Engineering: Softcrylic provides end-to-end data solutions, from data capture and validation to modeling and activation, ensuring organizations can effectively harness their data. - Marketing Technology Integration: The firm boasts multi-tiered marketing stack expertise across platforms like Adobe, Google, and Salesforce, enabling seamless integration and optimization of marketing technologies. - Cloud Engineering: Leveraging platforms such as Microsoft Azure and Amazon AWS, Softcrylic offers robust cloud engineering services to support scalable and secure data infrastructures. - Advanced Analytics and Data Science: Through advanced analytics and data science capabilities, Softcrylic empowers organizations to derive meaningful insights and predictive models from their data. Primary Value and Solutions Provided: Softcrylic addresses the intricate challenges of data management by offering a unique combination of strategy and engineering. By integrating advanced analytics, marketing technology, and cloud engineering, the firm enables organizations to unlock the full potential of their data, leading to informed decision-making and enhanced business outcomes. Their expertise in platforms like Adobe, Google, and Salesforce ensures that clients can effectively implement and optimize their marketing technologies, while their proficiency in cloud platforms like Microsoft Azure and Amazon AWS provides scalable and secure data solutions. This holistic approach ensures that businesses can navigate their digital transformation journeys with confidence and efficiency.