SocialCTL is AI social media management software for founders and small businesses that plan, create and schedule their own social content, with separate workspaces for agencies that manage client brands. The web application turns one brief into a monthly content calendar, generates branded videos, carousels and image posts, and schedules approved posts to connected accounts.
Users can start with a website or enter brand details manually. The brand kit stores voice, audience, visual style and offers, and can keep learning from the website, connected accounts, trends and results. SocialCTL drafts a monthly calendar with post ideas, captions and proposed dates, usually in about a minute. Calendars support 8 to 31 slots, with a usual cadence of 8 to 12 posts per month. Users can edit the plan and review every item before it is scheduled.
Main features include:
- Content generation: renders MP4 reels with scenes, motion, voiceover, music and captions, produces carousels of 3 to 12 slides, and creates static image posts with captions and hashtags.
- Review and publishing: lets users edit and approve posts before scheduling to Facebook, Instagram, LinkedIn, YouTube, including Shorts, and Pinterest. Client approval links do not require a login.
- AskCTL: accepts requests in plain language, outlines the work and its credit costs, and asks for confirmation according to the selected mode. In Ask first mode, credit use, scheduling, publishing and deletion wait for confirmation. Bypass can skip confirmation for creation; publishing and deletion still require it.
- Brand workspaces: separates each brand or client into its own workspace with a brand kit, calendar, assets and connected accounts. The plan sets the workspace count, and credits are shared across workspaces.
- Files, languages and developer access: a Library attaches files from Google Drive, Dropbox and Canva, and Drive and Dropbox can also add brand knowledge and receive finished work. Those names belong to their owners, and no partnership or endorsement is implied. Content can be written natively in 18 selectable languages. An MCP server provides 54 tools for compatible clients, and API access is included on the Scale plan.
SocialCTL operates as a hosted web app, including in mobile browsers. Connected social accounts are not capped by plan, and scheduling or publishing existing content uses no credits. Monthly plans are Starter at $19 for 1,000 credits and one workspace, Growth at $49 for 3,000 credits and three workspaces, and Scale at $99 for 7,000 credits and ten workspaces.
A sample calendar is available without an account or card. New accounts receive 150 free credits and a 6-day trial without a card. After the trial, a free workspace remains for a calendar, a composer for existing media, approval links and scheduling. AI generation requires a paid plan after trial credits are used.
