NodeXL Pro

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NodeXL turns Microsoft Excel into a powerful social network analysis platform. Instead of learning a new programming language or specialized software, users work in a familiar spreadsheet to import, analyze, and visualize the connections between people, accounts, topics, and content. With a few clicks, NodeXL imports network data from social media platforms, message boards, email, and other sources, then calculates the metrics that reveal how a network actually works — identifying key influencers, tightly connected communities, bridges between groups, and the overall shape of a conversation. Built-in layout algorithms and customizable visualizations automatically render these relationships as clear, publication-ready network maps. NodeXL is widely used for social media analysis, marketing and brand research, organizational network analysis, academic research, and journalism. It helps teams answer questions like: Who are the most influential voices in this conversation? Which communities are forming around a topic? How is information — or misinformation — spreading across a network? Originally developed at Microsoft Research in collaboration with Professor Ben Shneiderman of the University of Maryland, NodeXL has a deep academic foundation, with the methodology cited in more than 1,400 peer-reviewed publications and taught at over 400 universities worldwide. It is developed and supported by the Social Media Research Foundation, a nonprofit dedicated to open tools for understanding social media. The NodeXL ecosystem also includes NodeXL INSIGHTS dashboards for sharing results and NodeXL Academy for training and certification. Whether you're tracking a brand's online community, studying how ideas move through a network, or mapping relationships inside an organization, NodeXL gives you the analytics depth of dedicated network science software with the accessibility of a spreadsheet.