Snapcart is a technology company that provides real-time consumer insights and analytics by leveraging data collected from purchase receipts. Founded in 2015, Snapcart uses optical character recognition (OCR) to extract data from receipts uploaded by users through its app, enabling brands and businesses to gain valuable insights into consumer behavior and market trends. This innovative approach allows brands to make data-driven decisions and better understand their customers' purchasing habits. The company operates primarily in Southeast Asia and collaborates with various businesses to enhance their market strategies.