SmartShoot is a platform that connects individuals and businesses with professional photographers and videographers for custom photo and video production services. It offers a wide range of services including real estate photography, headshots, event coverage, and promotional videos. The platform aims to simplify the process of finding the right creative professional by allowing users to browse through portfolios and match with experts based on their specific project needs. Through SmartShoot, clients can receive competitive quotes and collaborate with vetted creators to produce high-quality visual content.