SmartFront is a headless storefront platform for online retailers and ecommerce agencies. It runs a fast, modern storefront plus an admin on top of the commerce backend a merchant already uses - Magento, Shopify, WooCommerce, Shopware, BigCommerce, Sylius, Medusa, PrestaShop or OpenCart - or on its own built-in native commerce. That lets teams redesign, speed up and later switch backends without a re-platform, downtime or data migration. Themes ship at Lighthouse 90+, and a visual page builder and CMS let non-developers change layout, content and translations without code. Every capability is a hot-pluggable package: blog, SEO, wishlist, compare, reviews, payments, email, analytics, PWA and GDPR consent. AI features such as theme drafting, blog writing, SEO copy and an admin assistant run on the customer's own Anthropic, OpenAI or Google API key, with spending caps and a full audit trail, so no data goes to a model the customer did not authorise. SmartFront is multi-tenant by default: the shared platform is free with no transaction fees, and SmartFront Plus adds dedicated isolated infrastructure, managed operations, chosen hosting region and monthly engineering time for stores that outgrow shared hosting.