I love this tool, it is essential for social media because it allows for the reduction or elimination of bad language from some subscribers and Internet trolls, also avoiding spam on social platforms. Smart moderation is characterized by helping companies' marketing on social media for a brand, product, or social cause, protecting their reputation by emphasizing positive comments and increasing the value of their advertising. This software has the ability to detect which specific user should have their hate and negative expressions removed from comments with the help of artificial intelligence using natural language and machine learning algorithms to effectively detect any comment that does not help the reputation of said marketing on the social network. It is very easy to use as it does not require much effort because the artificial intelligence does all the heavy lifting in an automated way, you just need to integrate this platform into your social networks, connect, and all inappropriate content you don't want on your social networks will be blocked. This tool is not only used by marketing advertising companies but also by artists, celebrities, and public profiles.