I’ve been using Slate for our AEO and GEO work, and it has been really helpful so far. The best part is the AI visibility tracking. It gives a clear view of where our brand is getting mentioned, where citations are coming from, and how we are performing across AI search results. I also like that we can see the data at both overall level and topic level. This makes it easier to understand which themes we are strong and where we need to improve. The citations report is very useful too. It helps us see which prompts are showing results from platforms like Reddit, YouTube, and other sources. Another good thing is the owned vs earned media tracking. It gives us a better idea of where we should focus our content and outreach efforts. Slate also fits well into our SEO workflow, so we don’t have to keep jumping between too many tools. The suggestions from Google Search Console data are also useful when we are planning content updates.

We run growth at Flowcart, which means I’m constantly juggling content production, competitive research, and keeping track of how we show up across AI platforms. Slate handles a chunk of that now. I built a workflow that pulls together brand visibility data from ChatGPT and Perplexity mentions, which used to be a manual, annoying Friday afternoon task. It’s not anymore. The grid and sheet setup also clicked for me faster than I expected. I’ve tried similar tools where the “workflow builder” is really just a fancy form. Slate’s is different, the logic actually flows between steps and the AI models do what you set them up to do.

What I like best about Slate is that it goes far beyond traditional SEO tools by actually connecting insights with execution. The AI Visibility Dashboard is especially powerful. It gives a clear view of how our brand appears across AI platforms like ChatGPT, Gemini, Claude, Perplexity, and AI Overviews at a prompt level, not just keywords. Being able to track brand mentions, page citations, competitor presence, share of voice, and even sentiment for real user prompts is a game-changer for understanding how AI systems perceive and surface our content. Another standout feature is how Slate automatically identifies gaps and suggests relevant search prompts, helping us stay aligned with real user intent. This removes a lot of guesswork and ensures we’re optimizing for what actually matters in AI-driven search. The workflow automation is equally impressive. With minimal input, we can create end-to-end workflows for content optimization, internal linking, new content creation, and even CRO improvements. The ability to integrate directly with CMS platforms like WordPress or Webflow and publish content seamlessly makes the entire process incredibly efficient. Overall, Slate stands out because it not only tells you what to improve but also helps you execute it at scale, which is critical in the evolving landscape of AI search.