How easy it is to manage all your advertising campaigns across different platforms in one place.

Love the ability to look at data across products, campaigns, ads, KWs, targets vs KPIs and then program in customized KPIs and dimensionalized/group those facets is the best I've come across. We're using for Amazon PPC. If you're serious about Amazon PPC you need a 3P tool, otherwise data-mining across silos (of campaigns, products, ad groups inside Amazon etc is not possible. That tool could be bulk sheets and Excel but SKAI is so much more flexible and smart. It's a joy to use - I was hunting for such a tool for years. It is on the costly side but it pays for itself (for our business) and I could not imagine working without it. Customer support is great and really listens. Also the commitment to product improvement is impressive. I feel that this is company that really committed to their product's technical/user quality and their customers' experience.

Optimization and automation provided along with the in-depth reporting and analysis