Simulatte

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Simulatte is a Decision Engineering platform for consumer brands. It builds calibrated synthetic populations — AI personas trained on Pew Research demographic distributions — to forecast real buyer response before brands commit budget to launches, campaigns, or pricing decisions. Unlike traditional focus groups or surveys, Simulatte runs pre-spend simulations across 30–100 synthetic personas in hours, not weeks. Teams use it to test ad creative (IRIS engine), messaging, pricing resistance, and founder positioning (Forge engine) against realistic population segments. Accuracy is grounded in Pew Research benchmarks: 88.7% US distribution accuracy, 85.3% India. Used by CPG brands, indie strategists, and brand consultants for pre-launch decision validation.