
Mimic is campaign simulation software for marketers and agencies. Describe the campaign (audiences, channels, creatives, budget, dates) and Mimic generates a population of agents and runs the full flight against it. Creatives are shown in sequence to the same population, so attention, attitude, awareness and fatigue carry over between exposures, decay when the campaign is dark, and compound across channels. Output is a labeled forecast with attributed contribution by creative, audience and channel, with every assumption printed next to the result. No historical data warehouse is required. $50/month, first week free.