SimpleKPI Ltd is an independent software company based in London, building KPI software since 2007. The SimpleKPI product launched in 2012 and is now used by more than 1,000 companies and 30,000 users in 90 countries. The company is founder-run and has never taken outside investment. That independence shapes how SimpleKPI is sold: one flat price for unlimited users, no per-seat fees and no AI credits, so customers can give everyone access without the bill growing. SimpleKPI's aim has stayed the same from the start: KPI tracking that is simple on the surface and serious underneath.