SERPrecon provides insighs for SEO as it is today and will be in the future, which means it isn't using metrics from the past. Today's Search Results pages are the product of highly technical machine learning algorithms. SERPrecon helps you understand which metics matter most in your competitive set, and reveals simple. easy action steps you can take to meet the need. I turn to SERPrecon almost daily to assess opportunities and develop plans for improving ranking. Setting up your site in the platform is quick and easy, and the user interface is intuitive. The customer support team is responsive and helpful. I highly recommend this tool -- it wil be the next big thing in search.