SerpPal is an SEO writing tool that helps bloggers, marketers and agencies write articles that rank on Google. Enter a keyword and SerpPal studies the top Google results to build a brief: the terms to use and how often, headings, questions people ask and the right length. As you write, a live content score shows how your article compares with the pages that already rank. An AI writer drafts full articles or single sections from the brief, a humanizer makes AI drafts read naturally, and an AI checker scores your text. A content planner groups keywords into topics, and finished posts publish straight to WordPress and other sites. SerpPal also includes AI Chat, templates, page audit, plagiarism check, team members, rank tracking, Google Search Console data, and an API and MCP server for AI assistants. There is a free plan, and paid plans start at $19 a month.